this page is currently under construction and still has
some way to go!
here's a sneak peek until then
Subko Mary Lodge, Bandra West // Photo by Parizad D
The Cacao Mill by Subko, Colaba // Photo by Anurag Banerjee
subko specialty coffee roasters and bakehouse +
subko cacao
subko cacao
brand identity + development across print + packaging + digital + editorial + spatial design
strategy + project management + team management
strategy + project management + team management
Subko is a play on words, short for the 'subcontinent' and in Hindi, meaning 'for all'. It is a specialty coffee roastery, craft bakehouse and fine cacao mill based out of Bombay, India, with over 12 outlets spread across the country.
The core brand identity created by Aniruddh Mehta (@thebigfatminimalist/Studio Bigfat) fuses the contemporary and vintage to create a typography-forward identity. The wordmark unites Latin, Devanagari and Nastaliq scripts to be more colloquially known as the 'tri-script'.
As part of the founding team for Subko, I went on to develop and expand the visual identity across print, packaging, social media, editorial, merchandise, website, brick & mortar spatial design, and event design over a span of three and a half years in collaboration with founder Rahul Reddy and ultimately the growing in-house creative team, more recently to be known as Studio Substance
'tri-script' identity extension across various touch-points
baked goods packaging design
Illustrations by Anuranjini Singh
gusset bags for whole beans and ground coffee
graphic design and social media
thank you for your patience while this page takes shape!