warrior girls

app design/ product design/ experiential design

In response to a D&AD New Blood brief by Adidas
Since boxing is seen as a stereotypically aggressive and male-dominated sport, many girls fear being judged and feel self-conscious to try it out as a sport. "Warrior Girls" encourages female athletes to knock down their mental and emotional barriers, allows them to test out
high-tech gloves and gets them engaged in sport in their own comfort zones.

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