![](https://cdn.myportfolio.com/7edb8ac581568c475b505f8e22904e80/aca8d4e7-62a4-4a88-ada7-a85ac5668fd9_rw_1920.jpg?h=f40f7c4ae5546ba7022ea7839424d790)
warrior girls
UI / product design / experiential design
In response to a D&AD New Blood brief by Adidas
Since boxing is seen as a stereotypically aggressive and male-dominated sport, many girls fear being judged and feel
self-conscious to try it out as a sport. "Warrior Girls" encourages female athletes to knock down their mental and emotional barriers, allows them to test out high-tech gloves and gets them engaged in sport in their own comfort zones.
self-conscious to try it out as a sport. "Warrior Girls" encourages female athletes to knock down their mental and emotional barriers, allows them to test out high-tech gloves and gets them engaged in sport in their own comfort zones.
![](https://cdn.myportfolio.com/7edb8ac581568c475b505f8e22904e80/4d9f4cc0-b1d6-49b3-97c3-300d3a9e785d_rw_1920.jpg?h=6f5a5ba8001ec4645ac346df0acc0f9c)
![](https://cdn.myportfolio.com/7edb8ac581568c475b505f8e22904e80/bfe8b37e-f3e5-4e6a-b710-f521d2535e72_rw_3840.jpg?h=5cc173847271f61cb59e2d5385d372ca)
![](https://cdn.myportfolio.com/7edb8ac581568c475b505f8e22904e80/ad0b0e96-b9a8-458e-9fdf-00ab7de7e60c_rw_3840.jpg?h=d735c16f237a6b761419f3cd92ba0ad4)
![](https://cdn.myportfolio.com/7edb8ac581568c475b505f8e22904e80/7fd436b1-85c4-4a7e-b144-48982b932d46_rw_3840.jpg?h=da9800719744287304b027ef889aed64)